September 2021 Guest Artist
Blogging for A Visual Art Business
About Becky
I’m Becky Sciullo, and I am an art marketing consultant. I help artists at different levels in their careers to grow and improve their businesses. My mission is to help each artist identify and carry out specific actions that will help them to reach their unique goals.
ESAL members will gain great insight from our presenter, Becky Sciullo of Artisan Advantage, at the upcoming ESAL meeting. Becky will enlighten us as to ways to receive recognition and appreciation for the wide variety of works of art we members create. She has outlined the following topics she will cover during the zoom presentation on Thursday, September 2, 2021, at 7:00 pm.
Finding an Audience for Your Visual Art
Who will buy my work? Where should I market my art? What should I be doing online to sell my art? These are some of the questions that artists may ask themselves when they want to sell their art. The key to answering these questions is to understand who your target audience is.
Learn how to identify and grow a target audience for your visual art
Artists will learn what finding a target audience means for a visual artist and why it is important. Then, we will discuss specific steps any visual artist can use to identify and grow a base of raving fans and collectors for their particular work. Finally, the presentation will offer case studies and examples of how to do this for various scenarios.